The Authentic Leadership Alliance LLC (ALA) is a consultancy that helps organizations and individuals lead and communicate on purpose – with clarity, conviction and a firm grounding in who they are.
We believe that when a leader, team or organization is authentic and purposeful, they have the potential to achieve extraordinary things. Unlocking that potential is what ALA is all about.
We work with public and private companies, government entities and nonprofit organizations. In addition to our consulting and coaching services, we provide leadership speakers and facilitators for a range of events, conferences and meetings.
Our approach is based on the philosophy that to be most effective, especially in an environment of constant change, leaders and organizations must have a clear understanding of who and what they are – their authenticity. With this as an underpinning, we help clients develop breakthrough leadership and communications strategies. Whether this translates into a core messaging platform, change management strategy, a new approach to stakeholder or team engagement, or an integrated strategic communications plan, ALA helps clients move forward with greater clarity, focus and transparency.
Thanks to our amazing clients:
We’ve all heard the saying “make the complex simple.” In a world of soundbites and shrinking attention spans, this is not just a motto for Lipton teabag tags -- it’s a leadership imperative.
Your ability to net out the message is crucial for others to understand what you are saying or asking them to do. If your communication is muddied by a sea of detail, corporate-speak or circular logic, people will be challenged to sort out the essential from the nonessential, and they will shut down. They just don’t want to work that hard.
Start with your summary statement – a crisp expression of your bottom line (the “what”). Then, move to a succinct description of the rationale (the “why”) and what it means to them. Then, if appropriate, tackle the “how.” By following this basic framework, you can help ensure that your messages stay at the right level.
As you craft your messages, challenge yourself to use language that is conversational – simple, approachable and easy to grasp. This will increase the likelihood that your audience will get it (immediately) and remember it.
You are competing for mindshare in an environment of message overload. People are bombarded with communication of all kinds. As the saying goes, don’t bury the lead. Your job is to make it easy for others to understand and act!
Today, ask yourself, “how can I simplify my communication?”